The key to membership retention is to give back. ATF Rewards does exactly that by giving your members another reason to keep visiting your gym. Remember, it costs less to maintain members than it does to acquire new ones!
Learn about your members:
Learn who your most loyal customers are and keep a track of their visits. Identify members who need a bit of encouragement and assist their goal setting. Helping members set their goals is important, particularly at the early stages of membership.
Not only are your members rewarded with freebies, ATF Rewards gives you another reason for member interaction. Increasing communication and thanking them for visits is a great way to keep them thinking of you.
Increase merchandise turnover:
ATF Rewards is an opportunity to get slow-moving items off your shelves by providing ‘deals’ in exchange for member points. Moving old stock provides opportunity to replace it with the latest merchandise, which increases your secondary revenue potential.